There are many different ways to go about creating your brand's identity. Some businesses choose to rather entirely focus on the quality and design of their products and marketing strategy, while leaving their logo creativity untouched. I believe that creating a great identity for your brand is one of the first and most important steps to take, when it comes to business ethics. It shows people who they are dealing with and has the ability to give potential customers a sense of trust.
When it comes to business, gaining trust from visitors or clients is extremely important. The first thing they will see when they visit your website or social media accounts is your business' logo. Before you rush off and get a cheap logo made by someone in 5 minutes using MS Paint, think about what your logo should represent, give it some extra thought. If you think you're business is worth a $5 logo, then you are selling yourself pretty cheap.
Let's have a look at these 3 tips on getting a great logo design.
1. Don't be afraid to use your competitors logos for inspiration. This speaks for itself. Nowadays, there are only so many combinations. Get creative and use other logos as inspiration. Don't go overboard and literally copy their logo though, that's illegal.
2. Think about what your company represents. It can often help if you just take a step back and look at your business from an outsider's point of view. What type of logo designs would draw your attention? You should always factor in what would appeal to potential clients and your ideal target market.
3. Don't be afraid to let professionals do it! I've seen quite some businesses fail to take off due to poor design and branding. Don't be one of those companies. I'd definitely recommend checking out Mint-tea.co.uk. They have some great designs and have heard great things about them.
When you communicate with a designer when it comes to creating your logo, keep in mind that the more information you provide to your designer, the easier it will be for them to come up with a suitable logo! Don't just ask for "a logo". They want and need your input so that they can understand your business! That way the final design will better reflect your business.